What Auto is This?? An Independant Make Enters The Low Price Field

This would be the last new body style for this car maker before World War II..But they would re-use it after WWII till 1949.The CEO of this inovative car company wanted to have a low price model to compete with Chevy and Ford. Forging into the low price field would prove to be a good idea but would never have as much sales success as its cross town rivals.Unlike the offerings from GM,Ford and Chrysler this frugal hulk was produced with unitized or uni-body contruction.   A first in the low price field. in the USA.Uni-body construction was considered stronger and lighter than traditional body on frame construction but was never used due to high construction costs and Detroit car makers refusing to change to new and radical ideas This company was known for building high quality mid priced cars and its large car was a style and trend leader. Not to be done in the low price field its interiors were considered more plush and uptown then other offereing in the low price segment. For your money you got alot of car. Four body types were available. A sporty two door convertible.A stoggy four door sedan and a two door coupe. You could also get a two door fastback that would inspire GM’s Harley Earl to create a similar design for GM.Oddly no official station wagons were ever offered but a few factory were repoted to of been built.One carry over was the “flathead” six cylinder engine. Rated at 115 horsepower it was no drag racer but proved to be frugal and reliable. After WWII this automaker would make some of the USA’s more interesting cars but would eventualy become part of the automotive quagmire known as AMC. What Auto is This??