The founder of this company was one of the greatest automotive pioneers of the 19th and 20th centuries. Henry Ford would copy his mass production methods for his Model T. This company was founded in 1905 when its creater left GM to form his own company. They would make vehicles till 1975. The last car was made in 1936 and they would make trucks till 1975. This model was introduced in 1928. Its name evoked “Lightness and speed” as the magazine ads of the day boasted. It would be the first mass production car to use the then new Lockheed’s new hydraulic internal expanding brake system. Its swoopy shape was penned by famous Italian designer Fabio Segardi..another first in the mid-priced automobile field. Advertising guru Ned Jordan is credited with its flamboyant name and with the very “Art Deco” ads of the day. This would change how cars were named for decades to come. In 1933 they would introduce at the cost of two million dollars in production costs the innovative “Self Shifter”..An $85 option on this mid priced sedan. The semi automatic was dependable but never sold well. The costly and slow selling option would hurt the already cash strapped company during the Great Depression. In later years the founder of the company would blame the option on the demise of car production. An option or idea he never approved of. Powering this last of the line was a 90 horsepower 228 cubic inch six cylinder. The company would call it “America’s finest six cylinder engine” Featuring full pressure oil system and automatic choke it was much more sophisticated than Chevy’s Stovebolt six..After 1936 the company would only produce trucks till 1975. What Auto is This??