This high end automobile was produced between 1913-1923.Its founder made his fortune in the newspaper industry.He was also known as an artist and engineer. Early cars were known as auto-cycles because of their half car half motorcycle design.Known for its at the time exotic engines the first cars were powered by a 18 horsepower OHV four cylinder engine.Very unusual at the time. Only 400 of the early cycle cars were produced when its founder changed his focus to the luxury car market.This 1915 model would feature one of the industies first v8 engines.A working marvel at the time it would compete with luxury biggies like Packard and Cadillac.Other very upscale features were full auto spark advance,3 speed tranmission with shaft drive,electric starter with full electrical system,Zenith carburetor,push button door locks,electric horn with steering wheel mounted button and full pressure lubrication. Prices for the four cylinder models started at $775.00 in 1915 not bad considering a Model T sold for $700.00..The more hoity-tioty V8′s sold for $1525.00 a premium for a car in its day.By mid 1913 shares of the company was sold to the public.By 1915 its founder lost control of the company and it was gobbled up by GM CEO Billy Durant in a semi hostle takeover.By 1917 Durant used this company and the power of Chevrolet to regain his hold on GM.From then till its demise in 1923 this luxury make was part of the early GM days. despite all the drama this car company was able to produce over 34,000 vehicles in its short history. What Auto is This??