This was the last year for this 1931 Make. Produced from 1907-1931. It would become part of Billy Durant’s GM empire in 1909 till its demise in 1931. By the mid 1920′s GM vehicles had big gaps in pricing. GM beancounters decided to create “Companion Makes” Buick would get Marquette.Cadillac got LaSalle and this make would be the parent to soon to be famous make. This make was always outshined by it other sibling divisions. Not a Chevy or a Caddy it never found its true market place. In the mid priced range it offered a good value at a less than Oldsmobile price. Even offereing V8 power at a few dollars more than Ford. It also would benifit from the superb Fisher body and reliable Delco electronics. The one thing the beancounters didn’t get was that the divsions were too close in price. By the time the Great Depression kicked in the upstart and stylish companion make was out selling its parent by more than 10 to 1. With slow sales and bread lines becoming part of the American way of life GM sent this make to the automotive trash heap. Oddly its companion would go onto become a long running and spirited American icon. “What Auto is This”